Uncategorized

Marketing automation final exam

marketing automation process

It’s been a while since I have written something here. The reason was quite simply. I was very busy with school and my family and later even with my internship. So now my plan is to catch up a bit and try at least shortly tell you what have I done for last few months…

I will start from showing my marketing automation final exam/project. The task was to prepare a strategy for a company Viking Line offering sea cruises. To make it even more challenging we had to prepare two different strategies for two different target groups- seniors and youth.
Moreover we suppose to create a simple journey at Autopilot with two emails telling a bit about ourselfs and our interests.
And last but not least we had to answer some exam questions related to marketing automation and systems course.
The results of my Viking Line work you may see below. I’ve got VG which is good 🙂
But what are your thoughts on my work? Please leave your comments. I appreciate any feedback from you guys.

This blueprint present the marketing automation strategy for those young adults who just booked the trip. We aim to make sure that they will go on the board eventually.


This blueprint present the marketing automation strategy for those young adults who just abandoned their booking. We want to make them back and book the trip.

This blueprint present the marketing automation strategy for those seniors who just booked the trip. We aim to make sure that they will go on the board eventually.

This blueprint present the marketing automation strategy for those seniors who already are in Viking Line database. We want them basically back on board.

Below you may look at the documents where I describe MA strategy for those both target groups.


Leave a Reply

Your email address will not be published. Required fields are marked *