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#saabarrival

Long way behind us. Many meetings, discussions and coffee cups, but we did it. Finally finished our big project which aimed to create a campaign for SAAB. SAAB is about to come back to market with their new luxury electric car in a collaboration with Tesla. Our case was to prepare the whole strategy for launching this product. What made it even harder was the fact that we suppose to sell 2000 cars before car would be even produced. Therefore we could not show it physically and we had only 10 mln crowns budget. Challenging? Not for out great team! Niousha, Erik, Eva and Victor together with me of course created a really great plan for that. Feel excited? Check this out!

 

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